Top of the Rock Observation Deck
2011–2015, Pentagram Design

The campaign series was created for one of the most beloved observation decks in NYC, Top of the Rock at Rockefeller Center. Unlike other observation decks, Top of the Rock offers a 360º panoramic view of NYC without any fences, allowing visitors to fully immerse themselves in the awe-inspiring NYC experience, whether they are tourists or locals.
    Centered around the idea that the deck provides an ever-changing, ever-evolving view of the bustling city, the campaign utilized multiple panels to feature images shot from the deck at different times of the day and on different days. This approach showcases the variety of NYC views within a single frame.

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