Top of the Rock Observation Deck
2011–2015, Pentagram Design

A series of campaigns for Top of the Rock, developed to capture the experience of one of New York’s most recognizable destinations. The work extended across advertising, environmental graphics, print, and on-site applications, using bold imagery and graphic systems to create a distinctive presence throughout the city and Rockefeller Center itself.

Role: Campaign design, environmental graphics
Pentagram, New York



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