- Acquired!
- Access + Ability
- Airbnb SHL
- Collages
- Design Journal
- Duro Olowu Selects
- Enough 2020
- Excuse Me
- Glenstone Museum
- Hadrian Gala
- Herbert Bayer
- Illustrations
- Letrillas
- LVO
- National Gallery of Arts
- Nature by Design
- Posters
- Reaching for the Sky
- Rockefeller Center
- Sarah & Eleanor Hewitt
- Studio SMA
- Suzie Zuzek
- The Daily Needs
- The Grove
- Top of the Rock
- Trastora
A visual identity for Studio SMA, an architecture practice based in Korea. The identity pairs a restrained wordmark with a bilingual typographic system designed for the frequent use of Korean and English side by side. The visual language was intentionally understated, allowing the studio’s highly considered architectural work to remain at the forefront.
Role: Visual identity, wordmark, typography system
Client: Studio SMA