Rockefeller Center, Retail Program
2011–2015, Pentagram Design

Rockefeller Center is not only one of the most iconic historical landmarks but also the front and center of shopping and dining, featuring over 100 retailers, including flagship stores, specialty shops, and a variety of restaurants. To highlight and increase foot traffic to these retailers, Rockefeller Center hosts numerous retail events tailored to each month and season throughout the year, such as Restaurant Days in the summer and the Starlight Music Series during the winter.
    Utilizing the renowned 30 Rockefeller Center building as the main graphic device, a series of posters and event core graphics were designed for each event. These visuals provide unique identities for each event while cohesively bringing them together as part of a unified program.

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