Rockefeller Center, Retail Program
2011–2015, Pentagram Design


A retail and environmental graphics program for Rockefeller Center, developed to create a more cohesive experience across its shops, restaurants, and public-facing spaces. The system extended across signage, wayfinding, tenant-facing materials, and other on-site applications, creating a consistent visual framework throughout the Center.

Role: Campaign identity, Design system, Retail graphics
Pentagram, New York



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