The Daily Needs

The Daily Needs sought not only a visual identity but also a naming strategy.
    The name “The Daily Needs” was inspired by the idea of capturing the essence of the place—a haven where everything you need for the day is at your fingertips. It's a cozy spot where locals can drop by anytime to relax and enjoy house-roasted coffee, tea, and desserts. With a unique twist, it’s not just a café but also a flower shop, complete with a skilled florist handpicking fresh arrangements daily.
    The logo lock-up encapsulates the concept of a full day’s worth of goodness packed into twelve hours of café magic. The circle graphics and colored segments embody the bustling energy of a day being fulfilled.

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