- Acquired!
- Access + Ability
- Airbnb SHL
- Collages
- Design Journal
- Duro Olowu Selects
- Enough 2020
- Excuse Me
- Glenstone Museum
- Hadrian Gala
- Herbert Bayer
- Illustrations
- Letrillas
- LVO
- National Gallery of Arts
- Nature by Design
- Posters
- Reaching for the Sky
- Rockefeller Center
- Sarah & Eleanor Hewitt
- Studio SMA
- Suzie Zuzek
- The Daily Needs
- The Grove
- Top of the Rock
- Trastora
The Daily Needs began with both a naming and visual identity brief. The name reflects the idea of an everyday neighborhood destination—a café and flower shop where coffee, tea, desserts, and fresh flowers come together under one roof.
The identity builds on the rhythm of a day. The logo lock-up references the café’s twelve-hour cycle, while circular graphics and shifting segments create a flexible visual language inspired by the passing of time and the activity that fills it.
Role: Naming, Brand identity, Packaging
Client: The Daily Needs